VLP Practice Area

Privacy

Compliance with privacy and data security obligations presents a daunting challenge for businesses today. A rapidly changing legal landscape, combined with new technologies capable of collecting huge stores of personal information in unprecedented ways, requires legal counsel who are as technologically savvy as they are legally astute. Our privacy attorneys are active in the International Association of Privacy Professionals (IAPP) and are often called upon to speak and write on data protection topics. We recognize that compliance with data protection laws is not simply a matter of satisfying legal requirements, but can be used as a competitive differentiator at a time when concerns about privacy and data security incidents, including data breaches, are paramount. Our attorneys are well known for their ability to tackle complex privacy and data security matters effectively and efficiently. We understand our clients’ businesses and industries and partner with them to craft strategies tailored to their specific needs and objectives. Attorneys in our Privacy & Data Security Practice Group collaborate with attorneys in other practice groups across VLP to address the diverse range of legal issues impacting our clients. This cross-disciplinary approach allows VLP to deliver the comprehensive legal services clients need to resolve difficult legal challenges and achieve their business goals.

Core Services

We guide clients through complex global privacy laws and help build sustainable compliance programs.

Conducting privacy audits and gap assessments
Designing and implementing compliance programs for GDPR, CCPA/CPRA, HIPAA, COPPA, FERPA, and PIPEDA
Drafting and updating privacy policies, data transfer agreements, and corporate governance policies
Advising on emerging state, federal, and international privacy requirements
Supporting vendor due diligence and contract negotiations to address privacy and data protection risks
Advising on “bring your own device,” social media, and employee monitoring issues

We help companies prepare for, respond to, and recover from cybersecurity incidents.

Developing and testing incident response and breach notification plans
Assisting with data breach response, notification obligations, and regulatory engagement
Advising on technical and organizational security measures, including data encryption and access controls
Coordinating responses to ransomware, phishing, and other cybersecurity attacks
Engaging with regulators, law enforcement, and affected business partners during incident response
Managing post-incident remediation, audits, and lessons-learned reviews

We advise on privacy and data security issues in technology development, product launches, and global operations.

Counseling on privacy implications of mobile devices, apps, and cross-device tracking
Structuring cross-border data transfers and cloud service arrangements
Advising on AI, biometrics, and other emerging technologies with heightened privacy concerns
Supporting clients entering new markets with country-specific privacy compliance strategies

We integrate privacy and data security expertise into deals, financings, and vendor relationships.

Conducting privacy and data security due diligence in mergers, acquisitions, and investments
Advising on data licensing, sharing, and monetization agreements
Negotiating data protection provisions in SaaS, cloud, and outsourcing contracts
Assessing privacy and security risks in strategic partnerships and joint ventures
Counseling investors on portfolio company data compliance risks and mitigation strategies

Our Practice Group Members

Every client relationship at VLP is partner-led, strategy-driven, and tailored for today's agile business landscape. Our attorneys combine the polish of Big Law with the responsiveness of an elite, lean team -- you will always work with a senior attorney -- giving you confidence, clarity, and seasoned perspective, not matter what your business needs. Our technology transactions team helps you navigate the intersection of law, technology, and innovation with clarity and confidence. We bring deep experience in commercial, intellectual property, and data privacy matters to every engagement—helping you move quickly, manage risk, and protect the technology and data that drive your business forward.

Brian R. Swanson

Brian R. Swanson

Partner

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Melissa Krasnow

Melissa Krasnow

Partner

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Michael L. Whitener

Michael L. Whitener

Partner

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Peter Norseth

Peter Norseth

Counsel

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Stacey N. Allen

Stacey N. Allen

Counsel

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Why Work With VLP?

Every client relationship at VLP is partner-led, strategy-driven, and tailored for today's agile business landscape. Our attorneys combine the polish of Big Law with the responsiveness of an elite, lean team -- you will always work with a senior attorney -- giving you confidence, clarity, and seasoned perspective, not matter what your business needs. Our technology transactions team helps you navigate the intersection of law, technology, and innovation with clarity and confidence. We bring deep experience in commercial, intellectual property, and data privacy matters to every engagement—helping you move quickly, manage risk, and protect the technology and data that drive your business forward.

Practice Insights

Areas of Expertise

Commercial & IP Transactions
Commercial & IP Transactions
AI Tools
AI Tools
Tech Trans
Tech Trans

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