VLP Practice Area

Brands & Trademarks

Every business has at least one brand, from its name to its logo/design to its unique color(s). VLP’s attorneys have extensive experience advising the owners of some of the world’s best known brands regarding the selection, protection and enforcement of their brands domestically and internationally. Our attorneys are experienced working with individuals, start-ups, Fortune 500 multinational businesses and everything in between. Taking a holistic commercial approach, we understand our clients, their industries and their objectives. Protecting your trademarks and other brand attributes is not a one-size-fits-all solution. Working with our paralegals, we provide Big Law-level services with efficiency.

Core Services

We counsel client’s on trademark availability, including in the acquisition of rights if necessary.

  • We perform in-house pre-screening for trademark availability in relevant markets
  • We review and analyze comprehensive trademark availability searches.
  • We investigate third parties’ rights and work with clients, where possible, to acquire necessary rights.
  • We confer with clients regularly to ensure that their portfolio matches their current and anticipated business.

We register clients’ trademarks and other brand attributes, in whatever form, with the IP Offices around the world.

  • We understand clients’ businesses and intended uses, including the evolution of their business and their brands over time.
  • We prosecute applications and registrations before the U.S. Patent and Trademark Office and, with our network of ex-U.S. counsel, worldwide.
  • We have extensive experience developing creative strategies to work around roadblocks in the U.S. and worldwide.

We routinely enforce and defend rights through cease and desist activities, including through oppositions, cancellations and cease and desist activities.

  • We investigate third parties’ potentially conflicting marks worldwide.
  • We draft, send and respond to cease and desist letters.
  • We also initiate and defend oppositions and cancellations.
  • We negotiate coexistence agreements, settlement agreements and even assignments of trademark, domain name and other IP rights to our clients or counterparties to resolve disputes.

With one of our partners having filed and prosecuted over 100 Uniform Domain Name Dispute Resolution Policy (UDRP) complaints in over 40 years of practice as a trademark attorney and serving as a UDRP panelist, we prosecute and defend domain name enforcement actions for our clients.

  • We investigate third parties’ use of infringing domain names.
  • When appropriate, we draft and send cease and desist letters.
  • We also respond to cease and desist letters to defend our clients’ rights and/or negotiate a resolution.
  • We prepare, prosecute and defend UDRP and similar proceedings.

Whether a client’s interest is acquisition, financing, licensing or collaboration, we provide IP due diligence services that are focused, relevant and value-added to help identify potential weaknesses and safeguard the cleint’s business interests.

  • We consider the footprint of each client’s or target’s portfolio in relation to its current and planned business.
  • We look for key business and/or jurisdictions not covered and suggest a path to strengthen rights.
  • We review license and similar agreements that affect trademark rights to ensure compliance with terms and laws of the respective jurisdictions.

Our Practice Group Members

Every client relationship at VLP is partner-led, strategy-driven and tailored for today's agile business landscape. Our attorneys combine the polish of Big Law with the responsiveness of an elite, lean team -- you will always work with a senior attorney -- giving you confidence, clarity and seasoned perspective, no matter what your business needs.

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Why Work With VLP?

Every client relationship at VLP is partner-led, strategy-driven and tailored for today's agile business landscape. Our attorneys combine the polish of Big Law with the responsiveness of an elite, lean team -- you will always work with a senior attorney -- giving you confidence, clarity and seasoned perspective, no matter what your business needs.

Practice Insights

Areas of Expertise

Copyright, Trade Secret & Other IP Rights
Copyright, Trade Secret & Other IP Rights
Strategic Counseling & Diligence
Strategic Counseling & Diligence
Technology Transactions
Technology Transactions
Emerging Growth Companies & Venture Capital
Emerging Growth Companies & Venture Capital
Securities & Capital Raising
Securities & Capital Raising
Litigation & Dispute Resolution
Litigation & Dispute Resolution
Patent Counseling & Prosecution
Patent Counseling & Prosecution

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